A Steady Market as Rents Stabilize and Home Prices Edge Higher
South Carolina’s housing market is holding steady heading into late 2025. Home prices continue to show healthy but moderate growth, while rents have leveled off following several years of steady gains. The Palmetto State’s affordability, population inflow, and expanding job base continue to attract buyers, investors, and renters alike — particularly in fast-growing metros such as Charleston, Greenville, and Columbia.
Residential Real Estate Trends – October 2025 Snapshot
| Metric | South Carolina (Oct 2025) |
| Median Home Price | $353,800 (+3.1% YoY) |
| Home Sales (annualized) | 118,200 units (+2.4% YoY) |
| Median Days on Market | 27 days (up from 24 a year ago) |
| Housing Supply | 3.4 months (vs 2.9 months Oct 2024) |
| Average Rent | $1,800 (–$35 YoY, –1.9%) |
| Available Rentals | ≈ 9,475 statewide (Zillow) |
Home Prices Continue Moderate Growth
South Carolina’s median home price reached $353K, a 3.1% year-over-year increase, marking the state’s 11th consecutive quarter of price growth. Demand remains robust, driven by job creation in logistics, manufacturing, and technology sectors.
While higher mortgage rates have slowed some buyer activity, inventory has improved to 3.4 months of supply — a healthy sign that the market is balancing. Homes spend an average of 27 days on the market, up slightly from last year, indicating that buyers have more time to evaluate options and negotiate price adjustments.
Rental Market – Stable and Balanced
According to Zillow Rentals (Nov 2025), the average rent across South Carolina is $1,800, showing no month-over-month change and a modest annual decline of $35.
- Month-over-month change: $0 (0%)
- Year-over-year change: –$35 (–1.9%)
- Available rentals: ~9,475 listings statewide
Rental prices have flattened as supply catches up to demand in many metro areas. Tenant demand remains solid, but rising construction and new multifamily deliveries are helping keep rents steady.
Regional Highlights:
- Charleston: Avg. rent ≈ $2,100 (–1.5% YoY); inventory rising in new luxury developments.
- Greenville: Avg. rent ≈ $1,850 (+0.5% YoY); strong employment and in-migration support stability.
- Columbia: Avg. rent ≈ $1,700 (–0.5% YoY); steady demand from universities and military bases.
- Myrtle Beach: Avg. rent ≈ $1,950 (flat YoY); short-term rental market moderating.
Landlord Tip: With rents stabilizing, retaining good tenants through renewal incentives and property upgrades is key to sustaining steady income through 2026.
Investor Activity – Expanding Focus on Suburban and Coastal Markets
Investor interest in South Carolina remains strong thanks to steady population growth and favorable tax policies.
- Investor share: ≈ 15% of transactions (Q3 2025)
- Top markets: Charleston County, Greenville, Lexington, and Horry County (Myrtle Beach area)
- Typical investment: Single-family homes under $400K with rental yields of 5–6%
- Emerging trend: Investors favoring build-to-rent communities and short-term rental conversions in coastal areas
As rent growth stabilizes, investors are pivoting toward long-term cash flow and asset diversification, particularly in markets with strong employment and infrastructure growth.
City-Specific Market Highlights – Fall 2025
| City | Median Price | Avg. Rent | Key Insight |
| Charleston | $470K (+3.8%) | $2,100 (–1.5%) | High demand; new supply stabilizing rents. |
| Greenville | $405K (+3.6%) | $1,850 (+0.5%) | Consistent growth; tech and manufacturing drive demand. |
| Columbia | $330K (+2.7%) | $1,700 (–0.5%) | Stable market supported by education and government sectors. |
| Myrtle Beach | $380K (+3.4%) | $1,950 (flat) | Tourism steady; new condos expanding rental inventory. |
| Spartanburg | $295K (+3.9%) | $1,600 (+1.0%) | Growing manufacturing corridor attracts investors. |
| Hilton Head | $540K (+3.1%) | $2,300 (–1.0%) | Luxury and vacation markets cooling slightly. |
Mortgage Rates and Affordability – Late 2025 Snapshot
Mortgage rates remain elevated (≈ 6.9%), but South Carolina’s lower median home prices continue to draw first-time buyers and out-of-state relocators.
- Average monthly payment on a $350K loan ≈ $2,200
- State programs offer down-payment assistance and low-interest loans for qualified buyers
- New construction up 5.2% YoY across the Upstate and Lowcountry regions
Policy and Economic Trends Affecting South Carolina Housing
- Infrastructure Growth: Investments in transport and industrial corridors expanding housing demand in Greenville and Charleston.
- Short-Term Rental Regulation: Cities such as Charleston and Myrtle Beach tightening licensing and zoning for vacation rentals.
- Workforce Housing Initiatives: Public-private partnerships encouraging mixed-income housing developments.
2025 Tips for Buyers, Landlords, and Investors
For buyers: Steady prices and growing inventory make this a good time to negotiate and compare financing offers.
For landlords: Invest in property maintenance and tenant experience to retain long-term renters.
For investors: Target growth markets like Greenville and Charleston for reliable rental returns.
Conclusion – South Carolina Enters a Stable, Sustainable Phase
South Carolina’s Fall 2025 housing market reflects a healthy mix of stability and growth. Prices are rising modestly, rents are steady, and the state’s affordability continues to draw new residents and investors.
With sound fundamentals and a diverse economy, the Palmetto State is well-positioned for steady real-estate performance in 2026 and beyond.
Contact Intempus Property Management to learn how our team can help you manage and grow your real-estate investments across South Carolina.
Explore Real Estate Trends Across 9 States
Our full Fall 2025 Real Estate Market Update – Regional Trends Newsletter includes in-depth analysis of market conditions in:
California, Florida, Ohio, Tennessee, Indiana, Nevada, South Carolina, Georgia, and Virginia.
📥 Download the PDF Newsletter Now to compare regional performance, track rental trends, and access expert insights.
Sources: Local REALTOR® associations and industry reports, Zillow Rental Data, Redfin Research, and state-specific market analyses
