Stable Home Prices and Cooling Rents Mark a Balanced Georgia Market
Georgia’s housing market is holding steady as 2025 winds down. Home prices continue to rise modestly, while rents have flattened, signaling a more balanced environment for buyers, renters, and investors alike. With consistent job growth and affordable price points compared to national averages, Georgia remains one of the Southeast’s most attractive real estate markets.
Residential Real Estate Trends – October 2025 Snapshot
| Metric | Georgia (Oct 2025) |
| Median Home Price | $375,200 (+3.2% YoY) |
| Home Sales (annualized) | 192,400 units (+2.1% YoY) |
| Median Days on Market | 25 days (up from 21 days a year ago) |
| Housing Supply | 3.3 months (vs 2.9 months Oct 2024) |
| Average Rent | $1,930 (–$20 YoY, –1.0%) |
| Available Rentals | ≈ 27,630 statewide (Zillow) |
Home Prices Rise at a Steady Pace
Home prices in Georgia rose 3.2% year-over-year, showing continued strength across metro and suburban areas. The statewide median price now stands at $375K, driven by steady demand in Atlanta, Savannah, and Augusta.
While mortgage rates remain near 7%, the state’s relative affordability compared to coastal markets is keeping buyers active. Inventory has improved slightly — up to 3.3 months — helping temper price spikes and providing more options for new buyers.
Homes now stay on the market for around 25 days, as sellers adjust to a more deliberate pace of transactions.
Rental Market – Rents Level Off After Rapid Growth
According to Zillow Rentals (Nov 2025), Georgia’s average rent across all property types is $1,930, down only $20 from a year earlier.
- Month-over-month change: –$2
- Year-over-year change: –$20 (–1.0%)
- Available rentals: ~27,630 listings statewide
The data shows a period of stabilization following several years of sharp rent increases. Rental affordability has slightly improved, particularly outside the Atlanta metro area.
Regional trends:
- Atlanta Metro: Average rent ≈ $2,050 (flat YoY); luxury rentals see minor softening.
- Savannah: Rents up ~2% YoY, driven by port expansion and job growth.
- Augusta & Columbus: Rents stable; strong demand from medical and military sectors.
- Athens: Rents up slightly (+1.5%) due to continued student housing pressure.
Landlord Tip: With rent growth slowing, focusing on property upgrades and tenant retention strategies can help maintain steady occupancy and long-term ROI.
Investor Activity – Focus Shifts to Cash Flow and Long-Term Holds
Investor presence in Georgia remains healthy, though strategies have evolved. As appreciation slows, investors are prioritizing cash-flowing single-family homes and build-to-rent communities.
- Investor share: ≈ 16% of home purchases statewide (Q3 2025)
- Top markets: Atlanta suburbs (Gwinnett, Cobb, Henry Counties), Savannah, and Macon
- Typical investment: Single-family homes under $400K with rent yields of 5–7%
- Emerging trend: Build-to-rent developments gaining momentum across the I-75 and I-85 corridors
Investor demand has remained resilient thanks to Georgia’s pro-business environment, population growth, and stable employment base in logistics, tech, and manufacturing.
City-Specific Market Highlights – Fall 2025
| City | Median Price | Avg. Rent | Key Insight |
| Atlanta | $435K (+3.4%) | $2,050 (flat) | Balanced market; steady demand from tech and film sectors. |
| Savannah | $395K (+4.2%) | $2,000 (+2.0%) | Port and logistics job growth driving steady rent gains. |
| Augusta | $305K (+3.0%) | $1,700 (flat) | Military presence and medical industry sustain demand. |
| Athens | $375K (+2.7%) | $1,850 (+1.5%) | University housing tightens rental supply. |
| Columbus | $280K (+3.5%) | $1,600 (+0.8%) | Affordable housing draws new residents. |
| Macon | $250K (+4.1%) | $1,500 (+1.2%) | Investor focus on affordable single-family rentals. |
Mortgage Rates and Affordability – Fall 2025 Overview
Mortgage rates remain between 6.8% and 7.0%, keeping affordability a key concern, though Georgia’s housing costs are still below the national average.
- Typical monthly payment on a $350K loan ≈ $2,250
- First-time buyers benefit from down payment assistance programs in metro Atlanta and Savannah
- Construction starts up 3.8% YoY, particularly for townhomes and single-family units in outer suburbs
Policy and Economic Updates Influencing Georgia Real Estate
- Affordable Housing Initiatives (2025): State-backed incentives expanding in Atlanta and Augusta to increase mixed-income housing.
- Infrastructure Investments: Federal and state projects improving logistics and highway networks, boosting suburban growth potential.
- Short-Term Rental Regulation: Local municipalities tightening licensing in downtown Atlanta and coastal areas to curb oversaturation.
2025 Tips for Buyers, Renters, and Investors
For buyers: Rising inventory and slower price appreciation offer better opportunities to negotiate.
For landlords: Consider value-adding improvements and loyalty programs to retain tenants amid flatter rent growth.
For renters: 2025 is a good time to lock in longer leases before potential 2026 rent rebounds.
For investors: Focus on stable, mid-priced markets with strong rental yields and long-term demand drivers.
Conclusion – Georgia’s Real Estate Market Finds Its Equilibrium
Georgia’s housing market in Fall 2025 reflects steady growth, rental stability, and an improving inventory landscape. With strong fundamentals — job creation, population inflows, and affordability relative to other states — the outlook remains positive heading into 2026.
For property owners and investors, the current environment rewards patience, long-term planning, and quality management.
Contact Intempus Property Management to learn how our data-driven services can help you optimize returns and streamline property operations across Georgia.
Explore Real Estate Trends Across 9 States
Our full Fall 2025 Real Estate Market Update – Regional Trends Newsletter includes in-depth analysis of market conditions in:
California, Florida, Ohio, Tennessee, Indiana, Nevada, South Carolina, Georgia, and Virginia.
📥 Download the PDF Newsletter Now to compare regional performance, track rental trends, and access expert insights.
Sources: Local REALTOR® associations and industry reports, Zillow Rental Data, Redfin Research, and state-specific market analyses
